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For healthcare companies, launching a product globally is never as simple as a one-size-fits-all approach.

Successful product launches consider the variability in global markets, whether related to regulatory concerns, patient availability, treatment paradigms, reimbursement structures, or a host of other issues.

At IDR Medical, we conduct global healthcare market research projects in over 30 countries throughout the world, and have offices to support delivery in Europe and the USA.


A world map graphic in blue, representing IDR medical’s global healthcare market research.

Local knowledge on a global scale

We recommend and closely co-ordinate the best multi-country approach for your needs, to ensure that whilst cross-market evaluations are conducted consistently, the backdrop of cultural context is fully understood, local nuances are captured and that nothing is lost in translation.

Our global and healthcare market research team has extensive experience across a broad range of market research services (including medical device pricing), reaching multiple healthcare disciplines and industry sectors.

This includes understanding purchasing behaviours and decisions, opportunity assessment and positioning, plus a number of other medical market research services.

As a truly global company working exclusively in healthcare, IDR Medical is well positioned to be your partner in navigating the demands of global market research and product launch planning.

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