Customer segmentation
The key to a successful launch of a medical device lies in understanding the unique needs and preferences of different customer segments.
Through effective customer needs analysis and segmentation, you can tailor your medical device to the end users' specific requirements, and develop communication plans that speak directly to their challenges and pain points - giving you a distinct competitive advantage.
See how marketing assessment helped a smart inhaler manufacturer
A leading global manufacturer of respiratory devices needed support to help them achieve success with their smart inhaler in the European market.
IDR Medical conducted a thorough market assessment, starting with an in-depth understanding of the existing technology, its capabilities, and the R&D plans for the future of the device.
The next step was to manage qualitative analysis with customers across Europe, including Key Opinion Leaders, Pulmonologists, and patients with advanced respiratory diseases. Our research gave us unique insights into the patient journey, the awareness of smart inhaler technology, the unmet needs and pain points with existing solutions, and the potential barriers to adoption.
From the outcomes of our research, our client was able to successfully refine their value proposition for Europe and identify clear points in the patient journey where their technology could improve patient outcomes.
Achieve your most challenging goals...
If you’re looking to uncover hidden insights and turn them into tangible, strategic recommendations, IDR Medical can help.
