Healthcare Pricing Strategy

Harness medical market research for smarter pricing decisions

Incorrect pricing assumptions can undermine the success of your medical device.

Partner with IDR Medical to leverage our medical market research, ensuring data-driven pricing decisions that drive tangible results.

Our approach goes beyond traditional methods, integrating price sensitivity analysis with advanced techniques like Van Westendorp, Gabor Granger, and conjoint analysis.

This comprehensive strategy provides you with deep insights into your target market and competitive landscape, enabling us to determine the optimal price for your device and maximize its market potential.

Optimize your medical device pricing for maximum impact

After conducting in-depth research, our strategic healthcare pricing frameworks pinpoint the optimal pricing strategy that resonates with your target market, ensures a successful market entry, and drives long-term profitability for your medical device. 

Reimbursement & Market Access

Pricing is shaped by national reimbursement policies, insurance coverage, and hospital budgets. If a device isn’t reimbursed or funded, adoption becomes an uphill battle. We conduct in-depth reimbursement landscape assessments, identify payer expectations, and model pricing strategies that align with funding pathways to maximize market access.

Value Proposition & Clinical Differentiation 

Devices with strong clinical evidence, superior outcomes, and operational efficiencies can command premium pricing, while commoditized products face price pressures. We help translate clinical and economic benefits into compelling pricing models, develop value-based messaging for stakeholders, and ensure decision-makers see the full return on investment.

Procurement & Purchasing Models

Hospital and care provider purchasing decisions are increasingly driven by value-based procurement, group purchasing organizations (GPOs), and long-term contracts. We provide insights into how procurement teams assess cost, performance, and total ownership value, helping manufacturers design pricing strategies that align with real-world buying behavior.

Customer Segments 

Different customers value different things—what matters to a large hospital chain may differ from a small private clinic. Payers, hospitals, physicians, and even patients all influence purchasing decisions in different ways. We help segment your market, define tailored pricing strategies, and optimize your pricing structure to maximize adoption and profitability across multiple customer types.