Clinical Diagnostics

Market Research and Strategic Insight for Diagnostic Innovation and Commercial Success

Clinical diagnostics sits at the centre of modern healthcare, guiding diagnosis, treatment selection, monitoring, and disease management across virtually every clinical pathway. As diagnostics evolve toward high-throughput automation, molecular testing, digital pathology, and AI-enabled decision support, manufacturers need a clear, evidence-based understanding of how laboratories and healthcare organisations evaluate clinical value, operational performance, usability, and cost.

At IDR Medical, we are a specialist clinical diagnostics market research agency, helping diagnostic and healthcare technology companies turn insight into confident commercial decisions. Our work goes beyond describing market trends - we quantify what customers truly value and translate this into clear guidance for product design, positioning, pricing, and go-to-market strategy.

How We Support Clinical Diagnostics Strategy with Market Research

Unmet Need Analysis

We engage with laboratory directors, pathologists, clinicians, and procurement stakeholders to identify where real clinical, operational, and workflow challenges exist. This insight informs assay, instrument, and platform development, ensuring innovation aligns with genuine market needs.

Concept Testing and Value Validation

From immunoassays and molecular diagnostics to automation platforms and digital pathology solutions, we test early-stage concepts with your target stakeholders. Our research quantifies perceived value, feature prioritisation, and likelihood of adoption — enabling smarter, lower-risk innovation decisions.

Market Assessment and Opportunity Sizing

We provide independent, data-driven evaluations of diagnostics markets. This includes market sizing, competitive analysis, customer segmentation, and adoption modelling — helping you prioritise the right opportunities and investment strategies.

Value Proposition Development

We help you define and refine the benefits that matter most to your customers and validate them through research. This ensures your positioning resonates with clinical, laboratory, and commercial decision-makers.

Pricing and Commercial Strategy

Using advanced techniques such as conjoint analysis, Gabor-Granger, and Van Westendorp, we help you understand how price, performance, and value interact in clinical diagnostics markets. This enables evidence-based pricing strategies aligned with how diagnostic products are actually bought and evaluated.

Frequently Asked Questions

1. What does a clinical diagnostics market research agency do?
A specialist clinical diagnostics market research agency helps diagnostic manufacturers and healthcare technology companies understand customer needs, evaluate new assays and platforms, assess market opportunities, and develop evidence-based pricing and value strategies.

2. How can market research improve diagnostic product design?
By identifying unmet clinical and laboratory needs, market research ensures that assay performance, workflow, automation, and usability align with what diagnostic customers truly value, reducing development risk and increasing adoption potential.

3. Does IDR Medical only support pricing projects in clinical diagnostics?
No. While pricing is a core capability, we also support unmet need analysis, concept testing, market assessment, value proposition development, and broader commercial strategy across clinical diagnostics markets.

4. Which stakeholders do you typically research in diagnostics markets?
We work with laboratory directors, pathologists, clinicians, lab managers, hospital procurement teams, and healthcare administrators, ensuring insight reflects the full buying and decision-making unit.

5. When should a company engage a clinical diagnostics market research agency?
The earlier the better. Engaging a specialist agency during product design and development ensures decisions are grounded in real-world evidence, improving both innovation success and commercial outcomes.