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Patient Monitoring
We support patient monitoring and respiratory care companies from early development to post-launch optimisation of connected devices and solutions
Market Research and Strategic Insight for Patient Monitoring and Respiratory Care Innovation and Commercial Success
Patient monitoring and respiratory care markets sit at the heart of modern, connected healthcare, spanning acute hospital monitoring, step-down and virtual wards, and long-term home-based care for chronic and sleep-related conditions such as COPD and sleep apnoea. As care delivery shifts toward remote monitoring, connected devices, and data-driven respiratory management, manufacturers need a clear, evidence-based understanding of how hospitals, clinicians, and payers evaluate clinical performance, usability, and economic value across settings.
At IDR Medical, we are a specialist patient monitoring and respiratory care market research agency, helping medical device and digital health companies turn insight into confident commercial decisions. Our work goes beyond describing market trends, we quantify what customers truly value and translate this into clear guidance for product design, positioning, pricing, and go-to-market strategy.
What We Support Monitoring & Respiratory Care Strategy with Market Research
Unmet Need Analysis
We engage with clinicians, respiratory therapists, nurses, home-care providers, and procurement stakeholders to identify where real clinical, operational, and care-pathway challenges exist - across ICU, wards, and the home.
Concept Testing and Validation
From bedside monitors and wearable sensors to CPAP devices, connected ventilators, and remote monitoring platforms, we test early-stage concepts with your target stakeholders. Our research quantifies perceived value, feature prioritisation, and likelihood of adoption, enabling smarter, lower-risk innovation decisions.
Market Assessment and Opportunity Sizing
We provide independent, data-driven evaluations of patient monitoring and respiratory care markets. This includes market sizing, competitive analysis, customer segmentation, and adoption modelling, helping you prioritise the right opportunities and investment strategies.
Value Proposition Development
We help you define and refine the benefits that matter most to your customers — and validate them through research. This ensures your positioning resonates with clinical, operational, and commercial decision-makers.
Pricing and Commercial Strategy
Using advanced techniques such as conjoint analysis, Gabor-Granger, and Van Westendorp, we help you understand how price, performance, and value interact across hospital and home-care environments. This enables evidence-based pricing strategies aligned with how monitoring and respiratory solutions are actually bought and reimbursed.
Market Research That Reflects How Patient Monitoring & Respiratory Care Buying Decisions Are Made
Our patient monitoring and respiratory care market research shows that purchasing decisions go far beyond device specifications or connectivity claims. Buying committees evaluate how solutions perform across real clinical and home-care environments, including:
• Clinical accuracy, reliability, and patient safety
• Ease of use for clinicians, patients, and caregivers
• Data continuity across hospital, virtual ward, and home
• Impact on admissions, length of stay, and adherence
• Total cost of care and reimbursement fit
• IT integration, cybersecurity, and log-term support
Our patient monitoring and respiratory care market research is designed to capture these realities, ensuring insights translate into commercially actionable decisions for product, pricing, and go-to-market strategy.
Frequently Asked Questions
1. What does a patient monitoring and respiratory care market research agency do?
A specialist agency helps device and digital health companies understand customer needs, evaluate new monitoring and respiratory technologies, assess market opportunities, and develop evidence-based pricing and value strategies.
2. How can market research improve patient monitoring and respiratory product design?
By identifying unmet clinical and patient needs across hospital and home settings, market research ensures devices, software, and services align with how care is actually delivered - improving adoption and outcomes.
3. Does IDR Medical only support pricing projects in this market?
No. While pricing is a core capability, we also support unmet need analysis, concept testing, market assessment, value proposition development, and broader commercial strategy across patient monitoring and respiratory care.
4. Which stakeholders do you typically research in this market?
We work with clinicians, respiratory therapists, nurses, home-care providers, procurement teams, and healthcare administrators, ensuring insight reflects the full buying and delivery ecosystem.
5. When should a company engage a specialist agency in this space?
The earlier the better. Engaging during product and platform development ensures decisions are grounded in real-world care pathways, improving both innovation success and commercial outcomes.
Why Patient Monitoring & Respiratory Care Companies Choose IDR Medical
Patient monitoring and respiratory care decisions are rarely made in isolation. Adoption is influenced by:
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Clinical accuracy and patient safety
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Ease of use and patient adherence
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Care-pathway integration across settings
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Reimbursement and cost-of-care economics
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Data, IT, and service infrastructure
We understand both the clinical and commercial realities of connected monitoring and respiratory care markets. Our research helps clients design better devices and platforms, articulate clearer value, and make more confident commercial decisions in complex healthcare environments.
Case Studies
Explore our case studies focusing on patient monitoring and respiratory care.

