Pharmaceuticals

Our expertise helps companies translate insights into actionable strategies that drive innovation and commercial success.

Key Areas of Focus

Digital Technology

Digital innovations—like cloud solutions, artificial intelligence, wearable devices, and advanced communications—are transforming healthcare just as they have in media, retail, and banking.

Pharma executives recognize the disruptive potential of these technologies and seek guidance on which initiatives to prioritize and how to scale them effectively. At IDR Medical, we conduct in-depth market research with stakeholders to help you:

• Identify high-impact digital initiatives

• Understand customer needs and expectations

• Develop scalable strategies for adoption

Rare Disease

Rare diseases are a growing priority for pharmaceutical and biotech development. Our research in this area focuses on three core themes:

1. Patient Identification: Understand how and where to intervene in the patient journey to identify new patients and drive adoption.
2. Patient Experience and Engagement: Gain actionable insights into patient experiences and pain points to inform targeted communication strategies and support services.
3. Pricing Strategy: Develop pricing approaches that balance patient access with market success.

Drug-Device Combinations

Combining therapeutic or diagnostic products with drug delivery devices requires deep market insight. IDR Medical has extensive experience across categories such as:

• Prefilled syringes

• Orthobiologics

• Drug-coated balloons

• Transdermal pumps

• Kits containing drug administration devices or components