Pharmaceuticals

Here are some of the key areas we focus on:

Digital Technology

Innovations like digital communications, cloud services, artificial intelligence, and wearable technologies are beginning to transform the healthcare industry, just as they have in media, retail, and banking. Pharma executives recognize the disruptive potential of these technologies and are exploring a variety of digital initiatives. By conducting market research with customer stakeholders, our team at IDR Medical can help identify which initiatives to prioritize and how to scale them effectively.

Rare Disease

Rare-disease products have become a prominent focus for pharmaceutical and biotech development. IDR Medical’s rare disease market research typically centers around three core themes:

1. Patient Identification: Identifying how and where to intervene in the patient journey to identify new patients and drive uptake.
2. Patient Experience/ Engagement: Gaining insights into the patient experience and pain points to guide targeted communication strategies and support services.
3. Pricing: Crafting pricing strategies that ensure patient access while maintaining market success.

Drug-Device Combinations

merge therapeutic or diagnostic products with drug delivery devices. IDR Medical has extensive experience in markets such as prefilled syringes, orthobiologics, drug-coated balloons, transdermal pumps, and kits that contain drug administration devices or components.

We work closely with clinicians, purchasing agents, and other healthcare professionals to gather insights that shape the development of new combination products and drive commercial success.