Quantitative Market Research for Medical Devices

MaxDiff is widely used in medical device quantitative market research to prioritise features, messages, or value drivers. Respondents select the most and least important items from sets, producing a clear and statistically robust ranking.

Gabor-Granger is widely used in medical device pricing research to assess willingness-to-pay and price sensitivity. Respondents evaluate a product concept at different price points, indicating whether they would purchase at each level—providing a clear view of how demand changes as price increases.

Van Westendorp is widely used in medical device pricing research to assess acceptable price ranges and price perception. Respondents evaluate price points based on what they consider too cheap, acceptable, expensive, and too expensive—providing a directional view of pricing thresholds and perceived value.

Segmentation analysis identifies distinct customer groups within medical device markets based on needs, behaviours, and decision drivers. It enables targeted strategies aligned to clearly defined and actionable segments.

Concept testing uses quantitative methods to evaluate how target audiences respond to new medical device concepts, value propositions, or service models. It provides measurable evidence on appeal, differentiation, and likelihood of adoption.

Simalto (Simultaneous Multi-Attribute Level Trade-Off) analysis is used in healthcare quantitative research to simulate constrained decision-making. Respondents build their preferred product or offering within defined limits, such as budgets or feature constraints, reflecting more realistic purchasing environments.

Correspondence analysis is used in quantitative market research for medical devices to explore relationships between stakeholders, products, attributes, or brands. It provides a visual map of how different elements are associated, helping to identify positioning gaps and competitive dynamics.