Turning insight into strategic advantage

We combine deep clinical expertise with primary and secondary market research to generate actionable insights and strategic recommendations that support confident decision-making at both tactical and strategic levels.

Identify leverage points that drive market development

Our patient flow projects map and quantify how patient populations navigate the healthcare system, providing a detailed view of the decisions and behaviors that shape their treatment pathways. 

The goal is to uncover attitudes or behaviors that can be influenced to shift patient flow, supporting the adoption of a specific therapy, device, diagnostic test, or referral pathway.

We deliver clear, actionable recommendations that show how to modify key behaviors in the treatment journey to increase product uptake and drive commercial success.

Discover. Decide. Deliver.

Leverage IDR Medical's expertise to turn insights into measurable success.

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Case Studies

Explore our case studies focusing on patient flow and workflow analysis.

Case Study: Point of Care Diagnostics | IDR Medical

Case Study: Patient Monitoring Consumables | IDR Medical

Cardiology Pharmacology Decision Support Case Study | IDR Medical

Want to learn more? Check out Actionable Ethnographic Research For Healthcare