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Unmet Need Analysis
At IDR Medical, our approach provides a comprehensive understanding of unmet needs in healthcare, helping you identify clear opportunities that drive value creation.
Decades of experience in unmet need analysis
Our team brings decades of experience and a proven methodology that combines qualitative and quantitative research with stakeholder interviews and client workshops. This process uncovers unmet needs that fuel winning innovations and strategic growth.
We look beyond the limitations of incumbent products and services
Understanding unmet needs in healthcare requires more than just measuring satisfaction with existing solutions. At IDR Medical, our research goes deeper, focusing on the tasks your customers are trying to accomplish and the pain points they encounter along the way.
By shifting the focus from product limitations to customer goals, we uncover unmet needs constrained by current technologies. This enables our clients to identify meaningful opportunities to support their customers more effectively.
Each project delivers a clear map of unmet needs across customer touchpoints, showing exactly where to focus and how to create value.
Our unmet need analysis provides a robust reference dataset and toolkit that product management, marketing, and research teams can use to guide successful med-tech innovations and inform product or portfolio strategy.
Ready to achieve your most challenging goals?
If you’re looking to uncover deep insights that shape innovative products and drive commercial success, IDR Medical is here to help. Book a free consultation with our experts today, we'll get started right away.
Case Studies
Explore our case studies focusing on unmet need analysis to discover how we have supported our clients to succeed in the past.