Medical Device Market Research Services

Unmet medical device needs analysis is a structured form of medical device market research that identifies where current technologies, workflows, and care pathways fail to support clinicians, patients, and healthcare systems in real-world practice.

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At IDR Medical, our unmet needs work is grounded first and foremost in rigorous qualitative and quantitative MedTech market research. We go beyond incumbent solutions to focus on the tasks healthcare stakeholders are trying to accomplish — and the pain points they encounter along the way. By shifting attention from product limitations to customer goals, we generate robust evidence that helps MedTech companies uncover unmet needs often constrained by existing technologies, processes, or ways of working.

This research-led approach enables our clients to identify meaningful opportunities to support clinical practice more effectively, while providing a clear evidence base for downstream product, portfolio, and investment decisions.

Why Unmet Need Analysis Matters in MedTech

Many medical device innovations struggle not because the technology is weak, but because the underlying clinical or operational need is insufficiently understood, poorly prioritised, or misaligned with real-world practice.

Identifying unmet needs early allows teams to focus on opportunities with genuine relevance, urgency, and potential for adoption. Through structured unmet clinical needs market research, we help clients understand:

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Where existing devices and solutions fail to support real-world clinical practice

How workflows, care pathways, and system constraints create friction

Which unmet needs are most severe, frequent, and poorly addressed

This clarity supports confident prioritisation and evidence-based decision-making across product development, market assessment, and commercial planning.

How we identify unmet needs in healthcare

Our approach to identifying unmet needs in healthcare combines deep qualitative insight with analytical rigour. We design and execute bespoke medical device market research programmes that look beyond surface-level feedback to understand what stakeholders are trying to achieve at each stage of the care pathway — and why current solutions fall short. Each project delivers a clear, evidence-based map of medical device unmet needs, designed to directly inform innovation strategy, concept development, and portfolio planning.

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Opportunity Mapping & Concept Translation

Translating unmet needs into actionable innovation opportunities, product concepts, and strategic roadmaps.

Clinical Workflow & Care-Pathway Mapping

Structured analysis of clinical and operational workflows to identify friction points and unmet outcomes across care settings.

Prioritisation Frameworks

Analytical frameworks that structure unmet needs by severity, frequency, and impact, enabling clear, defensible prioritisation.

Voice of the Customer Research

Systematic capture of how stakeholders articulate unmet needs, value, and decision criteria in their own words.

From Unmet Needs to Early-Stage Opportunities

Our early-stage MedTech opportunity research translates unmet need insights into clear, actionable direction for innovation teams. Our role is not only to generate insight, but to help teams interpret research findings and translate them into confident product and portfolio decisions.

Typical outcomes include

Clear prioritisation of unmet needs across customer touchpoints
Evidence-based input for concept ideation and medical device concept testing
Reduced risk of investing in low-impact or poorly defined opportunities

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Where Unmet Needs Research Fits in the MedTech Lifecycle

Unmet medical device needs analysis typically sits at the earliest stage of the product lifecycle, informing:

Concept ideation and product development research
Market assessment and opportunity sizing
Buying-process and patient-flow research
Value proposition, pricing, and portfolio strategy

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A Practical Research Toolkit for Innovation and Strategy

Our unmet medical needs analysis provides a robust research dataset and practical toolkit that product management, marketing, and R&D teams can use over time. The outputs support innovation planning, portfolio reviews, and strategic discussions — always anchored in real-world clinical and market evidence.

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Case Studies

Explore our case studies focusing on unmet need analysis to discover how we have supported our clients to succeed in the past.

Healthcare clinician sat in front of multiple screens with patient scans and headphones

Frequently Asked Questions About Unmet Needs in Healthcare

Satisfaction research evaluates existing products. Unmet needs analysis is a form of medical device market research that focuses on underlying goals, tasks, and problems — regardless of current solutions.

Switzerland (Head Quarters)

UK

USA

Medical Device Unmet Needs & Clinical Inisght

Why Unmet Need Analysis Matters in MedTech

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How we identify unmet needs in healthcare