Our concept development and testing testing services are structured into 4 distinct offerings, each supporting clients at critical stages of the product development processes:
1. Exploratory Tests
Conducted early in development, once unmet needs have been identified, these tests assess the potential of preliminary product or service designs. Typically qualitative, exploratory research may include stakeholder interviews or observational studies with target users.
2. Assessment Tests
3. Confirmation Tests
Performed later in the development process, confirmation tests ensure the final product or service meets its design and usability goals. These may include usability or performance testing and are often used when localising a product for a new market. Methods can be either qualitative or quantitative.
4. Comparison Tests
Used at any stage of development, comparison tests evaluate a concept or product element against an alternative, whether a competitor’s solution, an existing product, or an alternate design. Both qualitative and quantitative methodologies can be applied.
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Looking to uncover meaningful insights and turn them into strategic, actionable recommendations? IDR Medical can help.
