We help manufacturers turn insight into winning product concepts through structured medical device concept testing and development. Early-stage ideas, prototypes, and design directions are tested with real users to ensure products evolve around real-world clinical and workflow needs.

We help teams determine whether a market is real, scalable, and commercially attractive before major investments are made. Our medtech market research services quantify not only size, but adoption dynamics, competitive pressure, and purchasing structures.

Medical device purchasing decisions are shaped by complex interactions between clinicians, procurement, management, payers - and by how patients move through real-world care pathways. We analyse the full medical device buying process by mapping decision journeys alongside patient flow to identify who influences adoption, how value is assessed, and where purchasing decisions are made across healthcare systems.

We test and refine how medical device value is communicated — ensuring claims resonate with how healthcare organisations evaluate, compare, and justify purchases.

Our medical device pricing research establishes defensible, evidence-based price points aligned to how markets actually value innovation. We quantify willingness-to-pay across stakeholders and markets using advanced quantitative techniques.

We support manufacturers as products move from development into commercial reality, ensuring launches and portfolios are aligned to real-world adoption and purchasing behaviour.

We help medical device manufacturers generate robust post-market evidence to meet evolving regulatory requirements and support long-term commercial success. Our post-market surveys are designed to capture real-world safety, performance, and clinical outcomes in routine practice — providing high-quality Real-World Data (RWD) and Real-World Evidence (RWE) to support EU MDR / IVDR compliance, FDA submissions, and lifecycle decision-making. These studies create an efficient, scalable feedback loop to strengthen regulatory files while informing product optimisation, positioning, and market expansion.