Medical Market Research, Healthcare Market Research and Consulting

IDR Medical is an international healthcare marketing consultancy and a trusted advisor to the worlds leading medical device and pharmaceutical companies. We offer distinct capabilities that integrate market research, business analysis and strategic problem solving.

IDR Medical’s global team of consultants and researchers help clients succeed with new product development initiatives across the product lifecycle, from idea generation and concept development to market testing, pricing and commercialization.

Our wealth of knowledge covers a broad spectrum of medical technology and pharmaceutical markets and the most critical business issues. We think creatively and partner with our clients to solve their toughest challenges. Our team is experienced, committed and passionate about adding value to your business.

Capabilities Strategic Opportunity Sourcing Pricing Sales & Channel Strategy Market/Opportunity Assessment Positioning & Messaging Concept/Product Evaluation & Evolution Purchasing Pathways & Behaviours
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