International Medical Market Research

Shaping Innovative Products

Bringing a customer-centric perspective to the development of new healthcare offerings to help drive winning innovation.

Unmet Need Analysis

Concept Testing & Development

Evaluating Market Opportunities

Providing independent, fact-based market analysis in healthcare that ensures our clients make the right strategic and investment decisions.

Market Assessment & Valuation

Patient Flow Analysis

Driving Commercial Success

Delivering actionable market and customer insights in healthcare that maximize product value and drive commercial success.

Value Proposition Development

Pricing Strategy

Uncover actionable insights...

If you want to uncover actionable market insights to shape innovative healthcare and medical device products that drive commercial success, arrange a consultation with an IDR Medical expert.

Director of Market Intelligence

We have been working with IDR Medical for over 10 years now and we are always impressed by their ability to make very complex markets and decisions easy to understand. We value their flexible approach to projects, their global capabilities and their focus on the decisions we need to make. I can strongly recommend IDR Medical.

VP Global Hospital Respiratory Care

IDR Medical has helped us to get “facts” in the table when it comes to decisions concerning investments into new segments of our market”. Their methodologies and creativity have brought a lot of value to my company’s decision process. The open communication during the final presentation has been greatly appreciated.

VP Global Marketing (Leading Medical Imaging & Healthcare IT Company)

I highly appreciate IDR Medical’s flexible approach to market research and advisory projects, they have worked on a many projects with us over the years often with tight timelines and hard to reach respondent targets, they are my go-to market research firm for our more challenging strategically orientated studies.

Browse our case studies