Correspondence Analysis for Healthcare Market Research

The choice of correspondence analysis approach depends on the complexity of the market, the number of attributes or brands being analysed, and the level of insight required.

Correspondence analysis is typically conducted using data collected through structured quantitative web surveys, where stakeholders evaluate products, brands, or attributes. The analysis then transforms this data into visual maps that illustrate relationships and positioning.

At IDR Medical, we apply a range of correspondence analysis approaches to ensure the outputs reflect real-world perceptions and competitive dynamics. From straightforward brand mapping to more advanced segmentation overlays, each approach is selected to balance clarity, robustness, and analytical depth. This ensures we generate actionable outputs that directly inform positioning, messaging, and commercial strategy in medical device markets.